Everyone wants a website. From bloggers to governments to entrepreneurs to corporates to dabba-waalas, everyone giving back to the world in their own unique way is figuring out what to do with the web. The question I am hearing is – “How do I make the web meaningful for me and helpful for how I am giving back to the world?”
Lets take a deeply local, predominantly offline business in the streets of Shirdi, for a moment. Imagine a doodh-wala pinging his customer on arrival of dairy-fresh paneer or a tailor whatsapp-ing a pic of the blouse being stitched, to the customer. The power of internet today, that enables a vendor to connect with customers, have more personal touch-points, build relationships, socialize ideas, take orders from people, deliver promises to hearts in just a matter of few clicks is incredible. Its probably now time to take that power to predominantly offline behaviors in say the tier 3 towns in the country.
Of-course, It starts with asking – “What do I do with the web? How do I make it meaningful for me?”
Logic, Laundry & Life. 