Here’s my review of the viral Volvo – Van Damme ad..

There is something about the epic Volvo ad, that I can’t get enough of!

It IS an epic split, something that freezes you for a moment. Yet, its far more than the split. There is a certain quality to the ad, that takes you deep down, to a point of sudden inexplicability. For the entire one minute, you are just left to experience a grand promise. The sunrise, the still mind and the split, all finely unify leaving you in a state of awe towards the craftsmanship. For years, we have talked about “precision” in engineering but this was the first time I experienced it.

Having a vision, in the first place, to invite the world to deeply “experience” the brand through an ad rather than just “know” about it, is in itself a grand thought. Conceptualized and executed brilliantly, the ad evokes an overwhelming feeling of admiration, at many levels. I was completely in awe of Volvo’s craftsmanship, attention to quality, the mindset that has driven it, and the vision that has energized it. Volvo, sure, to me was never the same again, after this one! 🙂

 

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Everyone talking ‘holistic’ education..

..in my view, is talking everything else and not really what it truly takes to holistically educate someone.

  • It means, being open and humble.
  • It means, dropping a seed to learn through quest.
  • It means, helping one understand, that you can only help connect few dots.. they would need to connect the rest and discover new ones, on their own.
  • It means, helping one understand, what is being taught are only facts, discoveries and best practices the world has seen so far.
  • It means, helping one understand, that understanding science & maths, help gain an understanding of the world, living and sustainability.
  • It means, helping one understand, the difference between acquiring a skill and discovering a talent.
  • It means, helping one understand, it takes a keen mind and an open heart to lead a great life.  

 

 

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Creating a climate of sensitivity..

Versus Selling.

I get about 17 cold calls every week. Everyone of them trying to sell. And sell hard. “Sweetheart, Why don’t you rather create a climate of sensitivity towards the problem, you are trying to solve for me?” I am not going to care to listen, unless I am sensitivized first. Unfortunately most problems, most people seem to be solving for me today are ones I don’t care about now. Its just not the top and center of my mind, if it was I’d be calling them and not the other way around. Given that, my only question to people selling something to me is – why not first help me see the consequence of not addressing the problem, you are solving for me now? 

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In my experience with teams building websites to sell something.. what I’ve heard most are the words “pitch” and “conversion”. How about talking “benefit” and “convenience” instead? Pitch will happen if as a user you answer – “Do I see the benefit now?”, conversion will happen if you answer – “Is it convenient to make a purchase now?”. These are not going to happen, if we “try writing a pitch” and “design for conversion”.

In my experienc…

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