Just do your dance. Rather than “trying” to do an impressively unique dance. When you see the difference, you’d be refreshingly novel at everything you do. ๐Ÿ™‚

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Just do your da…

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In my experience with teams building websites to sell something.. what I’ve heard most are the words “pitch” and “conversion”. How about talking “benefit” and “convenience” instead? Pitch will happen if as a user you answer – “Do I see the benefit now?”, conversion will happen if you answer – “Is it convenient to make a purchase now?”. These are not going to happen, if we “try writing a pitch” and “design for conversion”.

In my experienc…

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