Just do your dance. Rather than “trying” to do an impressively unique dance. When you see the difference, you’d be refreshingly novel at everything you do. ๐Ÿ™‚


Just do your da…


In my experience with teams building websites to sell something.. what I’ve heard most are the words “pitch” and “conversion”. How about talking “benefit” and “convenience” instead? Pitch will happen if as a user you answer – “Do I see the benefit now?”, conversion will happen if you answer – “Is it convenient to make a purchase now?”. These are not going to happen, if we “try writing a pitch” and “design for conversion”.

In my experienc…