In my experience with teams building websites to sell something.. what I’ve heard most are the words “pitch” and “conversion”. How about talking “benefit” and “convenience” instead? Pitch will happen if as a user you answer – “Do I see the benefit now?”, conversion will happen if you answer – “Is it convenient to make a purchase now?”. These are not going to happen, if we “try writing a pitch” and “design for conversion”.


In my experienc…